Sweden has become perhaps one of the most unexpected sources of activity in the world of online gambling. It’s not because the country has anything in particular to do with gambling licensing or regulation, but rather because of a sceptical attitude towards the industry. The latter is, after all, one of the riskiest. In Sweden, therefore, there is some fencing around game development and support services for the online casino sector.
Since online casinos regularly receive games from third-party developers, many companies have emerged to serve this market, including the now huge enterprises. One of the most notable names in the industry is Play’n Go.
Play’n Go casinos are very popular and offer fantastic games for both online and mobile players. In fact, the company is one of the most popular casino software brands, which reflects the degree of player interest in their products, their jackpots and the casinos they work with. Play’n Go doesn’t run their own casinos, but provides software to others under licence, similar to NetEnt and Microgaming.
Their slots are probably the company’s best selling feature, combining vibrant colours and eventful themes with fantastic bonuses, jackpots and payout percentages. People like Play’n Go slot machines because they meet all the requirements, and there is always a new and exciting game to enjoy.
Finding fans among casual players as well as avid slot machine fans, the company has rightly earned its reputation among the best in the industry. But how did Play’n Go become so popular and which of the hundreds of games should you try if you haven’t already?
Play’n Go’s origins date back to the mid-90s. The team that later formed the company acted as freelancers and consultants during the nascent dot-com scene, when the internet was in its earliest stages. They describe themselves as stereotypical gamer fans, so it’s perhaps unsurprising that the team has had its greatest success in the gaming field.
At the same time, businesses were springing up in the game development industry, particularly gambling manufacturers, who were creating high-quality products for third-party operators. This lucrative but nascent scene inspired the team to create Play’n Go, and the modern-day legend of the casino gaming industry was born.
Play’n Go differs slightly from businesses like NetEnt and Microgaming in that it is not trying to be the biggest in the world – its mission is to be recognised as the best. The company aims to achieve this by offering technically reliable games with excellent entertainment value and a hassle-free product for players and their casino customers.
Play’n Go offers a huge range of games, with dozens of slot machine titles in particular. Some of the best known slot machines include:
Slots are by far its most popular games, but it also offers a range of table games, such as Caribbean Stud Poker, which retain their unique style of game development.